市场营销是一门专业性和实践性较强的专业,既要求学生具备较好的理论基础和综合素质,又要求学生具有一定的实践经验和操作、创新能力。市场营销作为一门20世纪90年代才在我国高校逐渐普及的新兴学科,如何丰富实践教学内容,提高实践教学成果,这是广大教师和有关专家不断探索的课题。正是因为这样,营销专业在越来越多的院校开设起来,但是其在营销专业营业员初级技能项目教学中仍然还存在着很多问题,尤其是在实验、实训、实践教学方面。 Marketing is a professional and practical strong professional, both require students to have a good theoretical foundation and overall quality, but also requires students to have some practical experience and operation, innovation. As a new emerging discipline which is only popularized in China’s colleges and universities in the 1990s, how to enrich the practical teaching content and improve the practical teaching results is a subject that the teachers and relevant experts are constantly exploring. Because of this, the marketing profession is opened in more and more colleges and universities, but there are still many problems in the marketing of primary skill programs for marketing salespeople, especially in the fields of experiment, practical training and practical teaching.