中国动画电影有其辉煌的过去,但随着经济发展和改革开放三十年时间的推移,一代又一代动画片影迷的审美需求已发生了很多变化,特别是当日本、美国动画电影日益为中国动画电影迷接受、熟悉和喜爱的时候,中国内地动画片面对的就是一个庞大却缺失中国原创动画的国内动画市场。动画界,甚至非动画界人士都曾先后投入热情,务求中国动画观众更喜爱由中国电影人创/制作出来的动画片。但遗憾的是,在《喜羊羊与灰太狼》出现之前,特别是其电影版出现之前,中国仍是外来的动画片世界,国人对国产动画片似乎已失去信心。 Chinese animation films have their glorious past. However, with the economic development and 30 years of reform and opening up, there has been a great deal of change in the aesthetic needs of the animators from generation to generation, especially when Japanese and American animation films are increasingly being used by China When animated film fans accept, familiarize and love, the animations in mainland China face a huge domestic animation market that lacks the original Chinese animation. Animators and even non-animators have put passion into doing so to make Chinese animated viewers even enjoy the animations created / produced by Chinese filmmakers. Unfortunately, before the appearance of “Pleasant Goat and Big Big Wolf”, especially before the advent of the film version, China was still an animated cartoon world, and people seemed to have lost confidence in domestically produced cartoons.