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以图形的含义为基础,进而阐述图形语言的概念及其特征,分别说明图形以其指示性和隐喻性在信息传播中发挥着十分关键的作用。紧接着从正面列举并分析了视觉隐喻作为图形语言传达信息过程中的有力视觉表现形式,将最大程度的唤起受众的内在心理感受,在此基础上证明了正是由于这种视觉隐喻表现形式的存在,使得图像语言的传达能力优于文字语言。它触动受众的内心世界,以此达到情感共鸣。
Based on the meaning of graphics, the concept of graphics language and its characteristics are explained. It shows that graphics play a very crucial role in the information dissemination with its indication and metaphor respectively. Then from the front enumerated and analyzed the visual visual metaphor as a powerful visual expression in the process of transmitting information in the graphic language will arouse the audience’s inner psychological feelings to the greatest extent. Based on this, it is proved that the visual metaphor is due to this visual metaphor Exist, making the image language communication ability is superior to the text language. It touches the audience’s inner world in order to achieve emotional resonance.