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随着城市化进程的加快,人们生活水平有了质的飞跃,越来越关注生活质量,这在一定程度上促进了旅游产业的发展。乡村旅游产业是现代旅游消费的主体,青岛市在开发乡村旅游产品过程中,虽然具备优越的开发条件,但是也存在诸多问题,这就需要从体验经济视角出发,科学确定产品开发主题,对产品体系进行完善,实现乡村旅游的良性发展。本文就对体验经济视角下的青岛乡村旅游产品开发进行分析和探讨。
With the acceleration of the process of urbanization, people’s living standard has made a qualitative leap and more and more attention to the quality of life, which has promoted the development of tourism industry to a certain extent. Although rural tourism industry is the main body of modern tourism consumption, Qingdao has many problems in the development of rural tourism products. However, there are still many problems in Qingdao’s tourism product development. This requires that the theme of product development should be determined scientifically from the perspective of experience economy, System to improve and achieve the healthy development of rural tourism. This article analyzes and discusses the development of rural tourism products in Qingdao from the perspective of experiential economy.