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恒源祥的前身是创始于1927年的一家老字号绒线商店,至今已有83年的历史。1989年,公司正式将“恒源祥”字号注册为商标。从1991年起,恒源祥通过实施品牌战略,开创了以品牌经营为特色的发展道路,充分利用恒源祥品牌的无形资产调动和组合社会资源,组成特许生产和特许经营、连锁经营战略联盟,实现规模经营和快速扩张,使恒源祥迅速成为全国著名的唯一经营品
Hengyuanxiang predecessor was founded in 1927, an old name cashmere stores, has been 83 years of history. In 1989, the company officially registered “Hengyuanxiang” as a trademark. Since 1991, Hengyuanxiang has taken a brand strategy to create a development path characterized by brand management. It has made full use of Hengyuanxiang’s intangible assets to mobilize and combine social resources to form a strategic alliance between franchise production and franchising and chain operation, realizing scale operation And rapid expansion, so Heng Yuan Xiang quickly become the only well-known operating products