在前不久召开的党的新闻舆论工作座谈会上,习总书记指出:新闻舆论工作要抓住时机、把握节奏、讲究策略,从时度效着力,体现时度效要求。把握好时度效,既是对新闻舆论工作的基本要求,也是切实解决媒体融合背景下,传统媒体在关键时刻“失语”、“迟语”等问题,有效提升影响力和公信力的关键所在。本文结合《解放军报》近期关于国防和军队改革的报道实践,阐述时度效在其中的基本呈现和重要方式:一是踏准改革鼓点,适时发布信息;二是掌控传播火候,稳妥引导舆论;三是寻求效果最优,致力指导实践,以期为主流媒体进一步优化改革宣传提供借鉴。 At a forum held by the party shortly before the news media work, General Secretary Xi pointed out: Press public opinion work should seize the opportunity, grasp the rhythm, pay attention to tactics, work from time to time, and demonstrate the requirements for effectiveness. Grasping the effectiveness of good times not only serves as a basic requirement for the press and public opinion work, but also resolves issues such as “aphasia” and “latecomer” of traditional media effectively in the context of media convergence and effectively enhances influence and credibility The key. Based on the recent report practice of PLA Daily on defense and army reform, this essay elaborates the basic presentations and important ways in which the effectiveness of time is reflected in the following aspects: First, to steer the drums of reform and disseminate information in a timely manner; second, to control and spread the heat of the times and guide the public opinion steadily; The third is to seek the best effect, is committed to guiding practice, with a view to providing reference for the mainstream media to further optimize the reform and publicity.