农资营销在农村特有的环境体系,在农村普遍消费力低下、多头行政执法等因素影响下,想做好、做强、做顺利的确不简单,下面结合农村的基本特征谈谈适合农村农资市场营销的策略。特征一:重复性购买力强策略一:防效突出品牌至上从农资市场属性来看,农村消费者的购买目的就是为其庄稼、果树、经济作物投入而进行再生产的,农民的心理是只要防效好、治疗效果显著,那就是好产品。这种心理这几年被一些小农药厂利用,他们以杀虫剂居多,以A登记,再加点B,B是高毒、高残等,这样堂而 Under the influence of such factors as the low general spending power in rural areas and the long administrative law enforcement, the marketing system of agricultural materials marketing is not very simple under the influence of such factors as the general rural areas. Marketing strategy. Feature One: Repetitive Purchasing Strategy One: Controlling Outstanding Brand From the perspective of the attributes of agricultural capital markets, the purpose of purchasing rural consumers is to reproduce the inputs of crops, fruit trees and cash crops. The peasants’ psychology is as long as Effective, the treatment effect is significant, that is a good product. In recent years, this kind of psychology has been used by some small-scale pesticide manufacturers. They mostly use pesticides, register with A, add B with high toxicity and high residuals,