中国有句谚语:“一样话,两样说。”不同说法导致了“会说的说笑了,不会说的说恼了”两种截然不同的效果。看来,商家也该像开发财路那样,在无形的语言“会说”上下功夫。“王婆”的自卖自夸在市场经济中早已成为人们的笑柄,而“婉言”却成为经商的时尚、技巧。婉言常常超越自身的功用,而成为沟通商家与消费者之间的桥梁,成为促销制胜的手段。让理于消费者商家要永远记住“顾客是上帝”的信条,“上帝”永远是对的。因此,在市场运作所有环节的言行中,要时时处处体 There is a Chinese proverb: “If you say the same thing, two things are different.” “Different words have led to a joke that would say something, and wouldn’t say it would be annoying.” Two completely different results. It seems that businesses should also work hard in the intangible language “like to say”. The self-promotion of “Wang Po” has long been a laughingstock in the market economy, and “rumors” has become the fashion and skill of the business. Rumors often exceed their own function, and become a bridge between communicating businesses and consumers, and become a means to promote sales. Let consumers and merchants always remember the creed of “Customer is God,” and “God” is always right. Therefore, in the words and deeds of all aspects of market operations, it is necessary to constantly