风险是由于未来事件的不确定性可能造成实际结果与期望之间的差异,并伴随损失的状态。风险无处不在,体育赛事更不例外。过去计划经济时期我国的体育赛事完全由国家承办,资源无偿供给,风险也由国家承担,因而赛事承办者的风险意识极为淡薄。改革开放以来,随着体育赛事运作模式的 Risks are the result of the uncertainty between future events that could cause actual results to differ from expected expectations, along with the status of the loss. Risk is everywhere, sports events are no exception. In the past during the planned economy, China's sports events were entirely undertaken by the state. The resources were supplied at no cost and the risks were borne by the state. As a result, the risk awareness of event sponsors was extremely weak. Since the reform and opening up, with the sporting event mode of operation