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历经多年发展,很多男装品牌已略显疲惫之态,开拓新市场更是后劲不足。这时,很多企业在原有品牌之下开辟新的子品牌,借此打造新的市场增长点。而一个品牌从传统强势领域向新领域进军,并非单纯推出新产品、增加营销投入就能实现。于是,新品牌的定位与推广,以及寻找并建立合适的渠道就成为重中之重。本期我们调查了七匹狼、太平鸟和报喜鸟的新品牌推广情况,并邀请业内的专家对此进行了点评,希望通过深入浅出的描绘,梳理出男装企业成功拓展品牌版图的内因,为业内人士献计献策。
After years of development, many men’s brands have slightly tired state, open up new markets is less stamina. At this moment, many enterprises open up new sub-brands under the original brand, in order to create a new market growth point. And a brand from the traditional areas of strength to the new field to enter, not simply introduce new products, increase marketing investment will be able to achieve. Therefore, the positioning and promotion of new brands, as well as to find and establish appropriate channels to become the top priority. In this issue, we surveyed the promotion of new brands of Septwolves, Waxwatches and Baby Annunciation and invited experts from the industry to comment on this. We hope that through simple and easy-to-understand illustrations, we can find out the men’s business success in expanding the brand’s internal factors and offer advice and suggestions to the industry .