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提起号称世界三大体育赛事之一的国际汽车大赛时,大概让人们首先想起的是万宝路汽车拉力赛。万宝路依据雄厚的经济实力,加之成功的策划与运作,几乎垄断了世界所有的汽车大赛,并以此从中获取非常可观的效益。而世界上一些著名的汽车生产厂家,也无不借助于汽车大赛这一独特的宣传营销方式,把自己的新产品,通过赛场推向商场,从而树立新产品的品牌形象。
When mentioning the International Auto Contest, one of the three major sporting events in the world, people first thought about the Marlboro Rally. Based on its strong economic strength, combined with successful planning and operation, Marlboro has almost monopolized all the world’s car competitions and used them to obtain very substantial benefits. However, some of the world’s famous automobile manufacturers have also resorted to the unique marketing mode of the auto contest to push their new products to the mall through the stadium, thus establishing the brand image of new products.