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当“洋货”大量涌入中国市场,并开始转由国内工厂代工生产时,长期以来依靠价格竞争的国内品牌随之优势尽失。 三菱、松下、西门子、伊莱克斯、飞利浦、诺基亚、摩托罗拉、戴尔、国际商用机器,当今世界几乎所有的家电名牌都在中国建立了生产基地,中国正在成为“世界的工厂”。中国制造的产品却以OEM(贴牌)的方式变成了外国货。更值得关注的是,国外品牌的价格并未因中国家电业价格大战而有所动摇,如SOXY坚持不降价并不会减少其市场占有率。国内品牌站在全球产业链的最低端,忍受利润一天天趋薄的煎熬。在“中国制造”背后,能像“康佳”、“海尔”在国际市场占领一块阵地的中国品牌微乎其微。 缺乏核心技术和成熟的工业设计,“中国制造”的国内品牌难以走出低价竞争的怪圈。
When “foreign goods” flooded into the Chinese market and began to be replaced by domestic factories for OEM production, domestic brands that had long relied on price competition lost their advantage. Mitsubishi, Panasonic, Siemens, Electrolux, Philips, Nokia, Motorola, Dell, and International Business Machines. Almost all home appliance brands in the world today have established production bases in China. China is becoming a “factory in the world.” Chinese-made products have become foreign goods in OEM (OEM) fashion. What is more noteworthy is that the prices of foreign brands have not been shaken by the price wars in the Chinese home appliance industry. For example, SOXY insists that price reduction will not reduce its market share. Domestic brands stand at the lowest end of the global industrial chain and endure the pain of thinning day by day. Behind “Made in China”, Chinese brands that can occupy a position like “Konka” and “Haier” in the international market are minimal. Lack of core technology and mature industrial design, it is difficult for domestic brands made in China to step out of the cycle of low-price competition.