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在Air Jordan诞生之前,所有的篮球运动鞋都是白色的。从这种颜色上的变化我们可以窥见迈克尔·乔丹给篮球运动以及运动鞋产业所带来的巨大变化。由于“飞人”和Air Jordan系列的问世,篮球运动和运动鞋产业变得如此斑斓。自Air Jordan系列于1985年推出之后,每一年都会举行一次盛大的活动,而每一次推出的新款运动鞋都得到了媒体、业界以及消费者日益高涨的期待。Air Jordan在销售和需求方面持续地主导着市场,并且凭借着每年推出的新款运动鞋使得整个运动鞋行业在设计、创新以及性能方面的标准都不断提高。Air Jordan系列的核心,是运动员和高科技的完美融合。如今,Air Jordan在该系列丰富历史的基础上续写着创新设计和绝佳性能的传奇。Air Jordan的系列球鞋已经做到了第22代,没人怀疑这个品牌将会继续引领和绘写运动鞋行业的未来。
Before the birth of Air Jordan, all basketball shoes were white. From this color change we can see the great changes Michael Jordan brings to the basketball and sports shoe industries. As the “Flying Man” and Air Jordan series come out, the basketball and sports shoes industry has become so gorgeous. Since the launch of the Air Jordan series in 1985, a grand event has been held every year, and the new sneakers introduced each time have seen increasing expectations from the media, the industry and consumers. Air Jordan continues to dominate the market in terms of sales and demand, and with the new sneakers introduced each year, the entire sneaker industry is continually improving in design, innovation and performance. The heart of the Air Jordan series is a perfect blend of athletes and high tech. Today, Air Jordan continues the story of innovative design and great performance based on the rich history of the series. Air Jordan series of shoes has been done for the 22nd generation, no one doubts that the brand will continue to lead and paint the future of sports shoes industry.