鲜活农副产品畅销之路——射阳县蒜薹产销调查的启示

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近年来,射阳县为了优化种植业结构,白蒜生产发展迅速.并形成了数乡镇连片的产区.但由于没有自我调控市场的能力,蒜薹销售屡屡受挫.1993年,全县种植白蒜10多万亩,每公斤均价仅0.44元,有些蒜农连成本都没能收回.然而,时隔一年,蒜薹销售发生戏剧性变化,出现了前所未有的畅销局面.全县共种植白蒜8万多亩,平均亩产蒜薹500kg左右,在3、4天时间内全部销售一空.销售均价每公斤1.1元左右,比去年每公斤均价0.44元增加150%,仅此一项人均收入超过百元.新建的5座保鲜库全都以合理价格保质足量收购,全县保鲜效益可达千万元.同时,上百家经营单位和800多家个体户以及外地客商参与收购,都获得了前所未有的经济效益,从而巩固了产业结构调整的成果使蒜农重新看到了希望.调控“砝码”射阳县蒜薹销售由滞转畅绝非偶然,而是在市场的天平上运用了几只“砝码”.(一)兴办保鲜企业,增强自我调控能力.1993年蒜农遭受严重经济损失,除受整个市场供大于求的影响导致滞销外,自我调控能力差,客商垄断市场,任意压价也是重要原因之一.产区干群痛定思痛,集资兴建了5座保鲜库,全部在蒜薹上市前投产,发挥了明显的稳定价格的作用,扭转了外地客商控制销售的局势.由于保鲜库的有力调控,今年蒜薹收购价格一直比较稳定.有效地维护了农民利益.(? In recent years, Sheyang County in order to optimize the planting structure, the rapid development of white garlic production and the formation of a few township contiguous production areas.But without the ability to self-regulate the market, garlic sprouts sales frustrated.In 1993, the county planted white Garlic more than 10 million mu, the average price of only 0.44 yuan per kilogram, some garlic even the cost did not recover. However, a year later, the sales of garlic sprouts dramatic change, there has been an unprecedented best-selling situation. 80,000 mu, the average yield of garlic sprouts 500kg or so, in the 3,4 days time all sold out. The average selling price of 1.1 yuan per kilogram, an increase of 150% over last year’s average price of 0.44 yuan per kilogram, only a per capita income More than 100. The new five-storey fresh all at a reasonable price, quality and quantity acquisition, the county preservation benefits up to 10 million yuan.At the same time, hundreds of business units and more than 800 self-employed and foreign businessmen to participate in the acquisition, have been Unprecedented economic benefits, thus consolidating the results of industrial restructuring so that garlic farmers to see hope again.Control “weight” Sheyang garlic sprouts sales by stagnation is no accident, but the balance of the market to use a few “Weight.” (A) Hing Preservation of enterprises, enhance self-regulation ability .1995 garlic farmers suffered serious economic losses, in addition to the impact of the market oversupply led to poor sales, poor self-regulation, merchants monopolize the market, arbitrary pressure is also one of the important reasons. Group pain thinking, painstakingly set up five fresh-keeping library, all garlic put into production before listing, played a significant role in stabilizing prices, reversed the situation of foreign merchants control sales.Because of the vigorous regulation of fresh-keeping library, the purchase price of garlic sprouts this year has been relatively stable Effectively safeguard the interests of farmers.
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