电力是基础产业,电力行业是社会公益性较强的行业。新形势下,随着电力供需矛盾的缓和,电力买方市场的逐步确立,打破旧的管理模式,改善经营服务手段,建立新型的电力营销管理体制势在必行。电力市场的开发首先要积极调整营销战略,建立强有力的营销体系,努力研究市场,积极服务市场,精心培育市场,主动 Electricity is a basic industry, and the power industry is a sector with strong social welfare. Under the new situation, it is imperative to set up a new type of power marketing management system as the contradiction between supply and demand of power is eased, the market for electricity buyers is gradually established, the old management mode is broken down, the means of operation and service improvement is improved, and a new type of power marketing management system is established. The development of power market must first actively adjust marketing strategy, establish a strong marketing system, strive to study the market, actively serve the market, carefully nurture the market, take the initiative