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在当下的商业环境中,多数企业都会走上片面追求业绩,而忽略自身提升的道路。普遍的观点认为,销量好就能证明企业的实力。然而,在现代营销学中,衡量企业发展态势的标准却是效率。因此,如何用更小的代价、更低的风险创造出相同甚至更高的价值,是现代企业管理及内部优化中的第一追求。七波辉(中国)有限公司总裁·CEO陈锦波便对如何提升团队的整体效率,有着自己独到的见解:
In today’s business environment, most businesses embark on a one-sided pursuit of performance while ignoring their own path of ascension. The prevailing view is that sales are good to prove the strength of the enterprise. However, in modern marketing, the standard measure of business development is efficiency. Therefore, how to create the same or even higher value with less cost and less risk is the first pursuit of modern enterprise management and internal optimization. Qi Bohui (China) Co., Ltd. President Chen Jinbo President on how to enhance the overall efficiency of the team, has its own unique insights: