进入新世纪,受网络、电子、数字资源等信息传播方式的冲击,纸质出版物的发行收益面临着重要挑战,一个新的媒体时代已经全面来临。本文以《新疆新闻出版》杂志为例,通过对新媒体时代特征、受众新需求、视觉化视野下的编辑方式等方面的分析,就如何运用正确运用视觉手段、增强纸质期刊在新媒体时代的竞争力做粗浅思考。 In the new century, influenced by the ways of information transmission such as network, electronics and digital resources, the proceeds from the distribution of paper publications are facing important challenges. A new era of media has come into full play. This paper, taking Xinjiang Journalism and Publication as an example, analyzes the features of the new media era, the new needs of the audience and the editorial methods in the visual field so as to make full use of the visual means to enhance the effectiveness of the printed periodical in the new media era The competitiveness of doing superficial thinking.