在激烈的商品竞争中,常常出现强者一统天下,弱者狭缝求生的情况。弱小的经营者要赢得市场,成功的途径可以有多条,但“为人作嫁,巧借东风”却是一个把握性较大的发展战略。目前,仍主导着美国黑人化妆品市场的约翰逊黑人化妆品制造公司就是实施了这条战略而发展壮大起来的。 In the fierce commodity competition, there are often cases where the strong dominate the world and the weak survive in the narrow slits. Weak managers need to win markets, and there may be many ways to achieve success. However, “for people to work and smart to use the east wind” is a development strategy with greater certainty. At present, Johnson Black Cosmetics Manufacturing Co., which still dominates the African American cosmetics market, has developed this strategy and developed it.