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民国时期是中国社会的动荡时期,同时也是中国报业全面发展的时期,《申报》作为中国第一家商业性报纸,它经历了初创、全盛到衰退三个时期。本文对民国时期史量才带领下的《申报》经营之道做了系统的分析,它的经营策略值得现代报业学习借鉴。
The period of the Republic of China was a time of turmoil in Chinese society and a period of all-round development of the Chinese newspaper industry. As the first commercial newspaper in China, “Shenbao” went through three periods: start-up and peak-recession. This article does a systematic analysis of the operation of “declaration” under the guidance of the volume of history in the Republic of China. Its management strategy is worth learning from the modern newspaper.