在消费时代的背景下,腕表从物的消费转化为符号的消费,符号成为腕表设计的重要考量。依据符号二轴关系学说,通过符号的“在场”和“不在场”两条关系链来分析腕表设计中符号价值的形成。旨在探讨针对多元化消费市场中体现腕表特色的设计符号建构规则。 In the context of the consumer age, the watch from the consumption of goods into the consumption of symbols, symbols become an important consideration in the design of watches. According to the doctrine of biaxial relations of symbols, the formation of symbolic value in watch design is analyzed through the two relation chains of symbols “presence” and “absence”. Designed to explore the diversification of the consumer market reflects the characteristics of watch design symbols construction rules.