转变认识家电下乡不仅是增供扩销的机会,更是以此完善内部营销管理的契机家电下乡政策出台后,受农民消费意识、产品种类及政策补贴兑现难的影响,个别地区出现叫好不叫座的局面。在社会各界对其褒贬不一的情况下山东省 Change the awareness of home appliances to the countryside is not only the opportunity to increase sales, but also to improve the internal marketing management opportunity After the introduction of policies for home appliances to the countryside, affected by the consumer awareness of consumption, product variety and policy subsidies to cash the difficult impact of individual areas applauded Not a big show Shandong Province is praised by various circles in the community