2015年,“互联网+”写入了李克强总理的政府工作报告,这意味着“互联网+”正式被纳入顶层设计,成为国家经济社会发展的重要战略。正是借着这股东风,使得不少产品得以风生水起,微信红包就是其中之一,成为了近几年人们生活场景中鲜有的新鲜事物,从而引发的井喷现象可想而知。据不完全统计,光在2015年的春节期间, In 2015, “Internet +” wrote a report on the work of Premier Li Keqiang’s government, which means that “Internet +” has been officially incorporated into the top-level design and has become an important strategy for the country’s economic and social development. It is through this share of Dongfeng, making a lot of products to be induced, WeChat red envelopes is one of them, has become a rare scene in people’s life in recent years, something that led to blowout can be imagined. According to incomplete statistics, during the Spring Festival in 2015,