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大数据技术是目前最为热门的技术,已在医疗、大气学、基因组学、生物学等领域有了广泛的应用。本文从大数据技术的简要介绍出发,探索大数据技术在传统出版社数字出版活动中的应用,认为大数据技术能够改变传统出版社数字出版的流程模式,为选题策划提供依据,还会催生出新的数字出版产品。并在此基础上,提出传统出版社运用大数据时所面临的困难。
Big data technology is currently the most popular technology, has been in the medical, atmospheric, genomics, biology and other fields have been widely used. Based on the brief introduction of big data technology, this paper explores the application of big data technology in the digital publishing activities of traditional publishing houses. It holds that big data technology can change the digital publishing process model of traditional publishing houses and provide the basis for the selection of topics. New digital publishing products. On this basis, I put forward the difficulties that traditional publishing houses face when using big data.