《中国广告》杂志2000年12期刊登了一项来自上海15家广告公司的调查资料,叫做《广告业界薪金大揭密》(见附表)。由于全国范围内各广告公司千差万别,因些其数据的代表性的准确性可能有欠缺,但笔者认为仍具有相当的典型性,尤其是表现出来的一些特别对于广告业界具有一定的启示意义。 1.4A公司与本土广告公司薪金差异罗大。调查数据显示,相同职位,4A公司薪金约是国内广告公司薪金的2倍左右,乃至更高。众所周知,广告是人才密集型的行业,各广告公司的竞争实质上是人才的竞争,就从业者最为关心的薪 China Advertising Magazine (Issue 12) published a survey of 15 advertising agencies in Shanghai called “Advertising Industry Salary Secret” (see attached table). Due to the vast diversity of advertising agencies in the country and the lack of representativeness of their data, the author believes that there are still quite some typicalities. In particular, some of the advertisements are of particular enlightenment to the advertising industry. 1.4A company and local advertising company salary differences Luo large. Survey data show that the same position, 4A company salary is about double the domestic advertising company salaries, and even higher. As we all know, advertising is a talent-intensive industry. The competition among advertising agencies is essentially the competition of talents. The most concerned about the wages of practitioners