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2013年,中国省级地面频道之王——齐鲁电视台逆势锐进,山东省网收视市场份额、全年广告创收双双实现12%增长;2014一开年,齐鲁台广告创收又见开门红,一季度广告到款将近2亿。齐鲁台“逆生长”的背后是1+X模式创新的强力支撑——“媒体渠道化,渠道平台化”。通过创领“1+X混媒传播”模式,齐鲁台以五个方面的创新实践为客户的发展开辟了新蓝海,也为齐鲁台与客户的共赢提供了新路径。
In 2013, the king of China’s provincial terrestrial channels - Qilu contrarian sharp Rui, Shandong network TV market share, the annual advertising revenue both to achieve 12% growth; 2014 first year, Qilu TV ads see a good start, a Quarterly advertising to pay nearly 200 million. Qilu Taiwan “reverse growth ” behind the strong support of 1 + X mode innovation - “media channel, channel platform ”. Through creating the “1 + X Mixed Media” mode, Qi Lu Ta has opened up a new blue ocean for the development of its customers with its innovative practices in five aspects, and also provided a new path for the win-win situation between Qilu Station and its customers.