制定和落实消费者后悔权,不仅是消费者知情权和选择权的延伸,也是保护消费者权益的要求,更是衡量一国市场公平文明的重要指标。《网络交易管理办法》的制定明确体现了消费者在网络交易中具有后悔权,然而,由于法规还不够完善及其他原因,网络交易中消费者后悔权的落实仍会存在问题。笔者在下文中尝试以《网络交易管理办法》为背景对网络交易中的消费者后悔权进行浅析。 Formulating and implementing consumer regret is not only an extension of consumers’ right to know and to choose, but also a requirement to protect the rights and interests of consumers. It is also an important indicator to measure the fair and civilized market in a country. The formulation of Measures for the Management of Internet Trading clearly shows that consumers have the regret right in online transactions. However, due to incomplete laws and regulations and other reasons, the implementation of consumer regrets in online transactions will still be problematic. In the following article, the author tries to analyze the consumer’s right of remorse in online transaction under the background of “the method of network transaction management”.