商业谚语以精练而富有哲理的语言表达出经商中的各种经验和教训,是我国历史上各代商贾经商经验的总结,也是中国传统商业文化的一种表现形式,可以被称作是经商的“百科全书”。现撷取古今商业谚语中的几片浪花,以飨读者。最早的商业谚语是两千多年前司马迁在《史记·货殖列传》里引用的民谚:“百里不贩樵,千里不贩籴”。这句民谚说明了当时的交通运输条件和社会 Business Proverbs Deliberating various experiences and lessons in business in a scrupulous and philosophical language is a summary of the business experiences of different generations of merchants in our history. It is also a manifestation of traditional Chinese business culture and can be called a business “encyclopedia”. Now grab some of the ancient and modern commercial proverbial spray to readers. The earliest commercial proverb was quoted by Sima Qian in the Shi Ji · Zhuo Biography two thousand years ago as saying: “Barry does not sell firewood and does not sell in thousands of miles.” This proverb explains the conditions of transportation and society at that time