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由于数字技术的突飞猛进和互联网应用技术的成熟与推广,信息视觉化已成为潮流。在视觉创造与传播方式的数字化过程中,动画已不再局限于影视创作,而是形成了覆盖影视、出版、广告、娱乐、玩具、服装、休闲以及软件、工业设计、多媒体、信息通讯等领域的动漫游戏创意产业链及其集群。由于动画在商业收益、技术创新、文化传播和艺术创造等方面的巨大潜质,其作为文化创意产业的核心之一而备受关注。进入21世纪以来,
Due to the rapid development of digital technology and the maturity and promotion of Internet application technology, information visualization has become the trend. In the process of digitalization of visual creation and dissemination, animations are no longer confined to film and television. Instead, animation has become an integral part of the field of film and television, publishing, advertising, entertainment, toys, clothing, leisure and software, industrial design, multimedia and information and communications Animation game creative industry chain and its cluster. Due to the tremendous potential of animations in terms of business benefits, technological innovation, cultural diffusion and artistic creation, animation has drawn much attention as one of the core of cultural and creative industries. Since the 21st century,