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新媒体时代的到来,新闻发布和报道格局发生了相应变化,政府、媒体对于社会舆论的引导显得尤为重要。自媒体时代的到来,在公众之中产生了一种新的新闻发布方式,一般以微博作为意见、态度表达平台,体现了人际传播直接性、随意性和群体传播力量较大等特点。本文侧重对新媒体时代突发性事件新闻发布格局进行梳理,并以《人民日报》的官方微博对突发性事件报道为个案,从传播者、传播客体、传播媒介、传播效果等方面,分析官方微博对突发性事件新闻发布呈现的特点,尝试性地概括出一些结论与思考。
The advent of the new media era, press releases and reporting patterns have undergone corresponding changes, the government, the media for the guidance of public opinion is particularly important. Since the advent of the media era, a new type of press release has emerged among the general public. Generally speaking, we use microblogging as a platform for expressing opinions and attitudes, which reflects the characteristics of direct communication, randomness and greater mass communication among people. This article focuses on sorting out the news release pattern of sudden incidents in the new media era. With the coverage of sudden incidents by the official microblogging of People’s Daily as a case study, from the communicators, the media, the media and the dissemination effect, Analyze the characteristics of the official microblogging on the news release of unexpected events, tentatively summarize some conclusions and reflections.