马克思在《资本论》中论述社会商品时指出,商品的一个重要因素“就是使用价值”。确实如此,人们去购买商品,都是为了满足生活上的某种需要。但是,人们对于商品的要求(例如买一架电视机、一条床单等等),除了使用价值外,还有艺术欣赏上的审美要求,即商品在美术设计上必须具有艺术性。那末,作为商品美术设计组成部份的商标,自然也要从艺术 In his discussion of social goods in Capital, Marx pointed out that an important factor in commodities is “use value.” Indeed, people buy goods, are to meet some of the needs of life. However, people’s demands for goods (such as buying a TV set, a bed sheet, etc.), in addition to the use value, also have the aesthetic requirements of art appreciation, that is, the art must be artistic in art design. Then, as a trademark of art and design as part of the product, of course, from art