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四、中国品牌的现状与可能残酷现实数量稀缺根据品牌咨询机构Intebrand2015年发布的全球品牌价值排行榜中,中国仅有华为与联想上榜;2016福布斯全球最具价值品牌榜中,中国无一企业上榜。毫不客气地说,中国目前处于品牌饥渴的时代,中国比历史任何一个时期都渴望优质品牌。抄袭拷贝,缺乏灵魂国内很多产品直接借鉴国际品牌,而没有考虑其背
Fourth, the status quo of the Chinese brand and the number of cruel reality may be scarce According to the brand consultancy Intebrand published in 2015, the global luxury goods value rankings, China only Huawei and Lenovo list; 2016 Forbes Global Most Valuable Brands list, none of China’s enterprises List. Quite frankly, China is now in an era of starvation of its brands, and China aspires for quality brands at any stage of its history. Copy copy, lack of soul Many domestic products directly draw on international brands, without considering the back