商标的退化是指商标标识所具有的显著性特征被减弱,逐渐演变为特定商品通用名称的现象。商标作为企业的无形资产,具有实际的经济意义。然而,在企业中,大家往往关注于有形资产的变化,对于商标这一无形资产的价值,却常常忽视它的变化,以致于产生难以弥补的后果,我国商标法对此无相关规定。 Degradation of trademarks means that the distinctive characteristics of trademarks are weakened and gradually evolve into the phenomenon of common names of specific products. Trademarks, as intangible assets of enterprises, have practical economic significance. However, in the enterprise, everybody tends to pay attention to the change of the tangible assets. However, the value of the intangible assets, which is a trademark, is often neglected to change so that it has irreparable consequences. There is no relevant regulation in our trademark law.