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千帆竞发的报业经营新模式,包括组建政治、经济、文化高端智库,营造移动互联等新兴媒体平台,打通资源整合共享通道,形成真正意义上的全媒体矩阵,建设新型的社区综合性服务载体,策划各种会展活动、促进线上线下互动交流,创新升级媒体产品、锻造报商整合营销平台等,都正在成为弥补传统报业介质缺陷和经营短板的重要手段。本文展示一些比较典型的运营模式,以供借鉴。
The new model of the newspaper industry, including the formation of high-end political, economic and cultural think tanks, the creation of new media platforms such as mobile internet, opening up channels for resource integration and sharing, forming a true all-media matrix and building a new type of community comprehensive service Carriers, plan various convention and exhibition activities, promote the online and offline interaction, innovate and upgrade media products, and forge an integrated newspaper marketing platform, etc., are becoming an important means to make up for the defects of the traditional press media and the operation of short-board. This article shows some of the more typical business model for reference.