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设计艺术已不是一种简单的视觉传达手段,而成为一种文化。吉祥文化属民间文化的一个分支,经过几千年的发展和积淀,中国吉祥文化已发展成为体系完整、内容丰富的一种文化模式。在现代设计教学中,吉祥文化作为设计元素成为设计中的一个新的创意点和启示点,特别是图案的吉祥寓意更能充分地表达作品所蕴涵的理念与个性。本文试图从宏观的角度来探讨吉祥文化在高校艺术设计教学,从中国吉祥文化的象征意义角度来探讨“平面设计中的中国吉祥文化”。
Design art is no longer a simple means of visual communication, but a culture. Auspicious culture is a branch of folk culture. After several thousand years of development and accumulation, the auspicious culture of China has developed into a cultural model with complete system and rich content. In the modern design teaching, the auspicious culture becomes a new creative point and enlightenment point in the design as the design element. Especially, the auspicious meaning of the pattern can fully express the idea and personality implied in the work. This paper attempts to explore the auspicious culture in art design teaching in colleges and universities from a macroscopic perspective and to explore “the auspicious Chinese culture in graphic design” from the perspective of the symbolic meaning of auspicious Chinese culture.