论文部分内容阅读
新一轮“下乡热”正在全国各地烧的火热。与以往“科技下乡”、“家电下乡”等政府主导的惠农政策不同,此次“下乡行动”的发起者是以往争相在一、二线大城市甚至海外市场争抢地盘的电商巨头们。回顾2014年一季度,根据艾瑞咨询统计的数据显示,中国电子商务市场整体交易规模为2.57万亿元,同比增长15.0%,环比下降8.3%,增速较上一季度明显放缓。从中我们似乎可以嗅到电商为何将视野扩展至四、五线城市和农村的端倪。日趋平稳的大中城市市场,似乎已经很难满足电商大佬们的胃口,新擂台已经搭好,新竞赛将一轮轮展开,农村市场化的进程也将急速前进。
A new round of “hot countryside” is burning hot throughout the country. Different from the government-led preferential agriculture policies such as “science and technology go to the countryside” and “home appliances go to the countryside”, the sponsors of this “move to the countryside” Electricity giants vying for the market place. Recalling the first quarter of 2014, according to iResearch statistics show that the overall size of China’s e-commerce market was 2.57 trillion yuan, an increase of 15.0%, a decline of 8.3%, the growth slowed down significantly over the previous quarter. From which we can seem to smell why the electricity supplier will expand its field of vision to four, five-line cities and rural areas. It seems that it is hard to meet the appetite of e-commerce bigwigs. The new arena has been set up. The new race will unfolding a round of development and the marketization of rural areas will also move forward rapidly.