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随着人们生活水平地提高,旅游业发展非常迅速,旅游景区如何提高自身的影响力,树立起良好的形象成为重要的课题。影响旅游景区的一个重要因素就是导游讲解,起到了非常重要的作用。在现代旅游中,导游的服务属性不断加强,这是伴随着服务业发展的必然现象,而这种服务能否得到旅游者的满意,也成为旅游景区形象树立至关重要的一个环节。本文阐述了导游讲解的内涵,分析了导游讲解对旅游景区的影响,在此基础上提出了相关策略,希望对景区的营销与导游的自我修养有所帮助。
With the improvement of people’s living standard, the development of tourism industry is very rapid. How to enhance the influence of tourist attractions and establish a good image has become an important issue. An important factor affecting the tourist attractions is the tour guide to explain, played a very important role. In modern tourism, tour guides continue to enhance the service attributes, which is accompanied by the inevitable phenomenon of the development of the service industry, and whether such services can be satisfied with the tourists, but also become a tourist destination image to establish a crucial link. This article elaborates the connotation of the tour guide, analyzes the tour guide explain the impact on the tourist attractions, on this basis, put forward the relevant strategies, hoping to help marketing and tour guides self-cultivation.