随着互联网的日益普及,电子商务行业也逐渐实现较大突破,传统企业在开展各项经营过程中,也将普遍面临严峻压力。在信息化这一重要时代背景之下,身为传统企业基于自身利益角度考虑,应该学会借助于电子商务等有效措施,开展信息方面的沟通,同时充分落实各项贸易活动。现如今网络营销得到较快发展,通过网络作为媒介,在交易方式方法上不断创新,能够充分促进个人或企业贸易活动的顺利开展。本文从贸易类中小企业电子商务方面的实际情况入手,深度剖析贸易类中小企业在网络营销方面面临的种种问题,最后从实际出发,找出现阶段适合贸易类中小企业充分落实网络营销的相关策略。 With the increasing popularity of the Internet, the e-commerce industry has also gradually achieved a major breakthrough. As traditional enterprises are undergoing various business processes, they will also face generally severe pressures. Under the background of this important era of informationization, as a traditional enterprise, based on its own interests, it should learn to take advantage of effective measures such as e-commerce to carry out information communication while fully implementing various trade activities. Nowadays, network marketing is developing rapidly. Through the network as a medium, it can make continuous innovations in ways and means of transactions, and it can fully promote the smooth development of individual or enterprise trade activities. Based on the actual situation of e-commerce of SMEs in trade, this paper analyzes in depth the problems that SMEs in trade face in network marketing. Finally, from the reality, it finds out the relevant strategies for SMEs in trade at this stage to fully implement e-commerce.