突破封闭和控制的旧习惯性,以激发生态伙伴的成长潜力为宗旨,才有可能开启赋能策略的探索从2009年汽车商城网站初现,七八年过去中国的汽车电商前途依旧渺茫。尤其是进入2016年,汽车电商领域频繁洗牌先是年初电商巨头阿里宣布退出汽车电商布局,后又爆出易车商城裁员,再就是汽车之家股权动荡和人事地震,而一度估值高达十亿元的车风网突然倒闭,更被认为是汽车电商回归理性的标志性事件 Breaking the old habit of closure and control to stimulate the growth potential of ecological partners for the purpose, it is possible to start the exploration of enabling strategy from the 2009 Auto Mall Web site appeared in the past 78 or so China’s auto e-commerce future is still slim. In particular, into 2016, the frequent reshuffle in the field of automotive e-commerce first e-commerce giant Ali announced the beginning of the car e-commerce layout, and then burst out easy car market layoffs, and then the car home equity turmoil and personnel earthquakes, and once the valuation Up to one billion yuan car wind network suddenly closed down, more considered to be the car business to return to rational landmark event