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实体门店相对于线上门店,确实有“实物体验”的优势,但它们都没有真正挖掘出这些优势,至少在文案上是没有突破的,更多的还是依赖导购人员。仅靠导购推销行得通吗?实体店需要文案吗?当然需要。但是你说的是哪种文案?促销信息,产品说明,广告海报?这些可都是我们的标配啊!但是这些能帮我们促成多少销售?不是还有导购吗?我们的导购就是来介绍这些产品的嘛!关于导购,以下是两个绝对真实的案例。
Compared with online stores, physical stores do have the advantage of “physical experience ”, but none of them really dig out these advantages. At least there is no breakthrough in copywriting, and more rely on shopping guide personnel. Rely on shopping guide marketing it? Store need copy? Of course you need. But what kind of copy do you speak of? Promotions, product descriptions, advertising posters? These are all our standard! But how much can these contribute to our sales? Are not there any shopping guide? Our shopping guide is to introduce these The product! About shopping guide, the following are two absolutely true cases.