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广告目标针对25-25岁年轻人群,特别是备婚家装人群,在四季沐歌成为2015米兰世博会中国馆指定用品供应商的背景下进行精准化营销。策略亮点通过在全国征选秀恩爱的情侣,结合四季沐歌米兰世博指定净水机全球发布,签约意大利设计师等一系列环节,最终既宣传了四季沐歌净水,又塑造四季沐歌国际化,时尚化,年轻化的品牌形象。
Targeting at 25-25 year-olds, especially those who are ready to be married and ready to wear, the company aims to provide precise marketing in the context of Four Seasons Muge becoming the designated supplier of China Pavilion for Expo Milano 2015. Strategic highlights Through the selection of show loving couples in the country, combined with the Four Seasons Mu song Milan Expo designated water purifier worldwide release, the signing of a series of links such as Italian designers, and ultimately both publicity Four Seasons Mu song water purification, but also shaping the Four Seasons Mu song international , Fashion, young brand image.