一、样板推动知名度低、市场认同程度有限的产品,应通过样板工程进行产品展示,这是较有效的推广方式。不过,运用样板推动营销策略,应注意几个问题:一是做样板的产品应是经营者自行开发研制或生产的产品;二是做样板时的生产技术方法应是本产品的规范操作;三是在做样板过程中应边操作示范边讲解,以增强产品的说服力和感染力;四是在做样板过程中应尽可能解决操作难题,为 First, the model to promote low visibility, limited market acceptance of the product, the model should be displayed by the project, which is more effective way to promote. However, the use of templates to promote marketing strategies, we should pay attention to several issues: First, model products should be developed or produced by the operator of the product; Second, when the model of the production technology should be the normative operation of the product; three Is in the process of doing the model should explain the side of the operating side to enhance the product’s persuasiveness and appeal; Fourth, in the process of doing the model should be to solve operational problems as