常志华撰文《办电视节目应重视农民观众》我国现有8亿观众，农村观众5亿多，在今后一些年内，农村观众还将有较大幅度的增加。农村节目量少质次的原因：一是思想认识的差距，二是去农村制作节目比较艰苦。如今电视在农村很普及，由于农村文化设施不多，很多农民成了电视迷。电 Chang Zhihua article “do TV program should pay attention to the peasant audience” China’s existing 800 million viewers, rural audience 500 million, in the next few years, the rural audience will have a more substantial increase. The reasons for the low quality of rural programs: First, the gap between ideological understanding, the second is to produce more difficult rural programs. Nowadays, television is very popular in rural areas. Due to the limited cultural facilities in rural areas, many farmers have become television fans. Electricity