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传统美学所研究的审美对象主要是自然美和艺术美,本文将城市文化作为审美对象,运用“场域”理论给城市文化一个框架,解构其内核,剖析城市文化审美空间。并对现代都市文化作进一步探讨,尤其解读文化产品中最为典型的广告文本。由一级场域:城市文化进入二级场域:文化产品,继而阐述三级场域:广告文本,以符号学理论的符号歧义说为广告文本的审美填补一个空白。
The aesthetic object studied by traditional aesthetics is mainly natural beauty and artistic beauty. In this paper, urban culture is regarded as aesthetic object, and the theory of “field ” is used to give a framework to urban culture, to deconstruct its core and to analyze the aesthetic space of urban culture. And to further explore the modern urban culture, especially the most typical interpretation of cultural products advertising text. From a field: urban culture into the second field: cultural products, and then elaborated the three fields: advertising text, symbolic theory of semiotic to say for the aesthetic advertising text to fill a gap.