虽然我国人民在整体上比较倾向于自己创业,但是却存在着创业的成功率很低的现象,这主要是由创业存在着很大风险而导致的。创业风险是每一位创业人士必须面对和解决的问题。本文从创业者财务管理的重要性、创业者在创业期财务管理出现的问题及加强财务管理的方法和措施加以展开。 Although our people as a whole are more inclined to start their own businesses, there is a very low success rate of entrepreneurship, which is mainly caused by the great risks of entrepreneurship. Entrepreneurial risk is every entrepreneur must face and solve the problem. This article starts from the importance of the financial management of the entrepreneur, the problems that the entrepreneur appears in the financial management during the start-up period and the methods and measures to strengthen the financial management.