社会企业的发起,必须要有一个具备社会创业基因的人。无论曾经是企业家、公益人士、富豪、失意者、明星、遗产继承者、大学毕业生还是宗教信仰者,他最初的动力源于想改善这个充满矛盾和贫困的社会。他要具备超过商业创业者的坚韧持久的耐力和市场智慧,有能力充分调动周边的社会资本。而这正是我们现在所处的环境中所不具备的关键要素。中国社会企业概念之热,始于草根公益的困境突围。筹款困难、还得谋求自身生存,就算很多官办慈善机构,也因国内极高的道德压力,不敢高薪养人;而在商言商的商业文化,经过近 The launching of social enterprises must have a person with a social entrepreneurial gene. Whether originally an entrepreneur, publicist, rich, frustrated, celebrity, inheritor of heritage, university graduate or religious believer, his initial impetus stemmed from the desire to improve this society full of contradictions and poverty. He has to have more than commercial entrepreneurs perseverance endurance and market intelligence, have the ability to fully mobilize the surrounding social capital. And that’s exactly what’s in our environment right now. The concept of social enterprise in China is hot, beginning with the plight of grass-roots public welfare break through. Difficult to raise funds, have to seek their own survival, even if many government-run charities, but also because of the extremely high moral pressure in the country, not for raising their own salaries; business business culture in business, after nearly