广告是一种特殊形式的言语交际行为,随着国际贸易和经济全球化的快速发展,广告翻译的作用已显得越来越重要。关联理论认为语言交际就是一个明示的推理过程,它的核心是寻求最佳关联。因此,在进行广告翻译的过程中,译者必须考虑其相关性,尽可能使译文与译文读者之间保持最佳关联性。 Advertising is a special form of verbal communication. With the rapid development of international trade and economic globalization, the role of advertising translation has become more and more important. Relevance theory holds that verbal communication is an explicit inference process, and its core is to seek the best correlation. Therefore, in the process of translating advertisements, translators must consider their relevance and try their best to maintain the best correlation between translation and target readership.