20世纪21世纪初,随着知识经济的快速发展,人们健康意识的增强,啤酒消费出现了令人耳目一新的现象,悄然兴起了啤酒淡爽化的热潮。消费大众,尤其是年轻人,把目光从风味醇浓厚道的传统啤酒,逐渐转向了淡爽啤酒、混合啤酒甚至麦芽替代饮品。从美国市场各种啤酒的构成比例,你便可以看出淡爽型啤酒的消费已占据了何等重要的位置:中高档啤酒26%;廉价普通啤酒7%;淡爽啤酒33%;其它各种风味啤酒34%。而素有“啤酒王国”美誉的德国,近年来传统啤酒的销量逐年下降,而淡爽型啤酒、混合啤酒(由60%的啤酒和40%的可乐或柠檬水等配制而成)则稳步上升。2001年,混合 At the beginning of the 21st century in the 20th century, with the rapid development of the knowledge economy and the enhancement of people’s health awareness, there has been a refreshing phenomenon in beer consumption, and an upsurge of light beer has emerged quietly. Consumers, especially young people, have turned their attention to traditional beer, which is rich in flavour, and has gradually turned to lighter, mixed and even malt alternatives. From the composition ratio of various beer in the U.S. market, you can see how important the consumption of light beer has been: 26% of mid- to high-end beer; 7% of cheap beer; 33% of beer; 34% flavor beer. In Germany, which is known as the “brewery kingdom”, the sales of traditional beer have been declining in recent years, while the light beer and mixed beer (made up of 60% beer and 40% cola or lemonade) have risen steadily. . 2001, mixed