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生态农业企业不断发展,但融资困难问题严重,导致企业资金短缺、筹资渠道不顺,这是制约生态农业企业发展的主要因素。农业企业经营方式逐渐向现代化农业转型,生态农业企业资金与运营模式均发生改变,众筹融资模式作为一种新型的融资模式,尽可能使生态农业满足资金需求。分析生态农业企业融资困难的内外部因素,提出众筹融资的发展意义,研究生态农业企业众筹融资模式及策略,为生态农业企业解决资金短缺问题提供借鉴。
The continuous development of eco-agricultural enterprises, but the financing problems are serious, resulting in a shortage of funds, financing channels are not smooth, which is restricting the development of eco-agricultural enterprises, the main factor. The mode of operation of agricultural enterprises gradually transformed into modern agriculture, and the funds and operation modes of eco-agricultural enterprises all changed. Crowdfunded financing mode was regarded as a new type of financing mode to make ecological agriculture meet the funding needs as much as possible. The paper analyzes the internal and external factors of financing difficulties of eco-agricultural enterprises, puts forward the significance of the development of crowdfunding financing, studies the crowdfunding financing modes and strategies of eco-agricultural enterprises, and provides reference for eco-agricultural enterprises to solve the shortage of funds.