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传媒业具有双重属性,既属于上层建筑中意识形态的范畴,同时又是一种信息产业。计划经济时代,媒体主要的注意力集中在意识形态领域;而当今进入市场经济之后,许多媒体又将视线集中到其产业化的属性上。在任何时代,传媒业的社会影响力都不容低估。媒体在市场化的背景下应保持清醒的意识,在语言规范和社会公德方面做出表率。
The media industry has the dual attribute of belonging to both the ideological category in the superstructure and an information industry. In the era of the planned economy, the main attention of the media was concentrated in the field of ideology. Nowadays, after entering the market economy, many media have again focused their attention on the attributes of their industries. In any era, the media industry’s social influence should not be underestimated. In the context of marketization, the media should keep a clear awareness and set an example in language standardization and social ethics.