本文将对汽车零部件公司面对的市场进行细分,并选择可以支撑营销战略的竞争手段及策略。市场细分是选择目标市场与制定各项市场策略的基础,有利于企业发掘新的市场机会,更有利于企业更好地满足不同消费群的差异化需要。汽车零部件公司确立了产品市场定位,就可以根据不同的市场采取不同的营销策略。 This article will segment the markets facing auto parts companies and select the competitive tools and strategies that underpin the marketing strategy. Market segmentation is to select the target market and the development of various marketing strategies based on the help enterprises to explore new market opportunities, but also help enterprises to better meet the different needs of different consumer groups. Auto parts companies established the product market positioning, we can take different marketing strategies according to different markets.